Five stages between raw intent and a warm lead.
Every lead is processed through five layers before it touches your inbox. By the time a lead appears in your dashboard, it has already beaten the form-fill noise that makes up most purchased real estate leads. Here is exactly what happens in between.
The five-stage engine
- 01 · INGEST
Intent capture
Cross-platform ad campaigns and partner sites capture every active home shopper in your territory — roughly 12,400 raw intent signals per day across the network. This is the top of the funnel: anyone browsing listings, requesting valuations, or researching financing.
12,400 / day - 02 · CLASSIFY
Bot and spam filtering
A classification model instantly rejects fake submissions, duplicates, and more than 30 known low-intent patterns. Only genuine shopper activity — about 89% of submissions after the obvious noise is removed — moves to enrichment.
89% kept - 03 · ENRICH
Data enrichment
Each surviving lead is enriched with 23 signals: mortgage status, employer signal, listing history, household composition, and more. This is what separates a name on a form from a profile you can actually qualify.
23 signals - 04 · SCORE
MTL Score 0–100
The MTL Score model — trained on 4.1 million closed transactions — grades every lead from 0 to 100 on intent, financing readiness, and purchase timeline. Anything below 70 never reaches you.
70+ threshold - 05 · ROUTE
Realtor match
Qualified leads are matched to one realtor by geography (FSA/ZIP territory), price band, and specialty, then delivered to your dashboard in under 4 seconds — with an AI-drafted opening message ready to send.
< 4 seconds
What the MTL Score measures
The MTL Score is a 0–100 grade of how likely a lead is to transact, built from three dimensions:
- Intent. How actively they are shopping — search behaviour, listing engagement, valuation requests.
- Financing. Mortgage status and employer signals: can they actually buy, and at what price band?
- Timeline. How soon they are likely to transact, inferred from listing history and household signals.
Leads scoring below 70 are never delivered. That threshold is why subscribers work a short list of warm conversations instead of a long list of dead numbers — and why the engine pairs naturally with tiered plans starting at $179/month.
What lands in your dashboard
Each delivered lead arrives as a working file, not a bare phone number:
- Full lead profile with MTL Score and the signals behind it
- AI-drafted opening message tuned to the lead's situation
- Calendar with 1-tap booking
- FSA / ZIP-level territory match — leads in your patch
- iOS and Android dashboard
- Pipeline and analytics views
Common questions
How does AI lead qualification work for real estate?
An AI qualification system captures home-shopper intent at scale, filters out bots and duplicates, enriches each lead with financial and behavioural data, and scores the result. Money Tree Leads does this in five stages, scoring every lead 0–100 on intent, financing, and timeline, and only delivers leads scoring 70 or higher.
What makes a lead “pre-qualified”?
A pre-qualified lead has been verified as a real person, enriched with 23 signals including mortgage status and listing history, and scored against a model trained on 4.1 million closed transactions — before any realtor sees it. A raw portal lead, by contrast, is an unverified form submission.
How fast do leads arrive?
Routing takes under 4 seconds from qualification to your dashboard, and new subscribers typically start receiving leads within 24 hours of signing up.
Do other agents get the same lead?
No — each qualified lead is routed to one realtor based on territory, price band, and specialty match. That exclusivity is a core difference from portal leads, which are commonly resold to several agents at once. See the full portal leads comparison.